The reasons why finding a job is so hard right now
- Matt Haig
- Apr 7
- 4 min read
In today's competitive job market, many people are caught in a challenging struggle. Daily, job seekers update their resumes, write personalized cover letters, and submit countless applications. Despite their efforts, they often face the harsh reality of rejection or no response at all. You might be blaming yourself, wondering if you're not skilled or experienced enough.
But the issue runs deeper than personal shortcomings. The real challenges come from an oversaturated job market, shifting priorities among employers, and changes to hiring processes driven by the rapid adoption of artificial intelligence (AI).
This post explores the actual reasons behind the difficulties in securing employment and offers practical steps to enhance your personal brand, making you more visible in a crowded job landscape.
The Oversaturated Market
One major reason for the tough job landscape is the sheer volume of applicants vying for limited positions. According to the U.S. Bureau of Labor Statistics, in July 2023, there were approximately 10.6 million job openings, but over 20 million individuals were actively looking for work. This oversaturation creates intense competition, making it challenging for even the most qualified candidates to stand out.
Recent layoffs in sectors such as tech, retail, and hospitality have further intensified this competition. For example, in 2022 alone, nearly 80,000 employees were laid off from major tech companies. This exodus led to an influx of high-skilled workers applying for the same roles, drowning out many applicants.
The Impact of AI on Hiring
AI has transformed numerous business operations, but it also complicates hiring. Companies increasingly use AI to streamline the initial application process, which can lead to a backlog as hiring managers struggle to integrate these tools effectively. A survey by Jobvite found that 35% of recruiters say the use of AI has slowed down their hiring process due to the need for staff to adapt.
This slowdown can leave qualified candidates in limbo, unsure of their status for weeks. Understanding this situation can help mitigate feelings of self-doubt and frustration, as rejections may result more from process delays than from a lack of qualifications.
The Shift to Localized Job Markets
In addition, many remote job opportunities are becoming harder to find. With a focus on local hiring to cut costs and bolster teamwork, companies have started to prioritize candidates who are geographically closer. This shift pushes job seekers to compete more intensely with others in their area who have similar skills and backgrounds.
For instance, a survey by FlexJobs revealed that 40% of companies are reducing remote work opportunities as they shift back to in-office or hybrid models. This leaves applicants scrambling for a shrinking pool of local opportunities.
You’re Not the Problem—It’s the Environment
It's essential to understand that personal shortcomings are not the primary problem—the environment is. When faced with rejection, it can be easy to internalize it as a personal failure. However, recognizing external factors can empower you to implement more effective strategies.
Arcording to Bryan Creely - founder of The Life after Layoff, the reason why finding a job is so hard right now isn't that:
You're not talented enough.
You're not skilled enough.
You're not experienced enough.
You're not qualified enough.
These aren't why you're struggling when it used to be (relatively) easy.
The biggest reason? The market is oversaturated.
Employers have slashed headcounts to improve shareholder value.
AI has slowed down hiring in some sectors, too.
And with remote jobs becoming increasingly rare, more people are forced to look locally.
The problem isn't that you aren't good enough.
You have a competition problem.
The best solution is simple:
Develop Your Brand
To thrive in this crowded market, start developing your personal brand. Choose one or two core strengths you want to be known for. For example, if you excel in project management and creative problem-solving, focus on those skills in all your communications.
Engage on social media platforms like LinkedIn. Share articles, insights, or your thoughts on industry trends to position yourself as an expert in your area. This kind of visibility can help potential employers recognize you for your expertise.
Highlight Your Skills in Resumes and LinkedIn
Make sure both your resume and LinkedIn profile highlight the skills and experiences that align with the jobs you're applying for. Tailor your applications to mirror the qualifications and key phrases found in the job descriptions. Data shows that resumes featuring relevant keywords are 60% more likely to be noticed by hiring managers and automated systems.
Showcasing specific accomplishments can also have a marked impact. Instead of stating “responsible for a team,” try “led a team of five that increased department efficiency by 30% over six months.”
Leverage Targeted Networking
Networking is still one of the best ways to secure opportunities. Rather than applying to job postings indiscriminately, take a more strategic approach. Attend industry-focused workshops, webinars, or conferences to connect with people who can advocate for you.
Building genuine relationships can sometimes lead you directly to unadvertised roles, significantly increasing your chances of landing a job compared to standard applications.
Interview with Intention
Once you land an interview, prepare thoughtfully. Research the company culture and how your skills can benefit their specific goals. Be ready to discuss how you can solve their challenges. Asking insightful questions about their initiatives shows your genuine interest and enthusiasm, which can make a significant impression.
Adjust and Learn from Failures
Finally, adopt a mindset of growth in the face of rejection. Treat every “no” as a chance to learn and improve. Gather feedback after an interview or application process and adjust accordingly. Whether you need to refine your resume or practice interview skills, continuous improvement is essential.
Final Thoughts on Today’s Job Market: untold reasons why finding a job is so hard right now
Finding a job today can feel overwhelming, and reasons why finding a job is so hard right now but it's important to stay focused on the factors you can control. The current job climate is shaped by market dynamics, oversaturation, and evolving hiring practices, not by your talent or qualifications.
By concentrating on your personal brand, emphasizing your relevant skills, networking intentionally, interviewing effectively, and learning from setbacks, you can better navigate this challenging landscape.
Stay committed to your job search and remember: the ultimate goal is to find the right fit, where you can truly excel and make a meaningful impact.
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